In 2016 US consumers continue to reach for wine as an enjoyable beverage, even with craft beer grabbing an increased share of the alcohol beverage market.
A review of the 2015 wine statistics and buying trends for 2016 are generally positive. Most experts predict another good year for wine, at its usual 1 to 2% growth rate in the US. Despite fluctuating stock markets, a very competitive alcoholic beverage industry, whispers of recession, and fast-moving social media/apps that can influence trends overnight, in general wine seems to be well positioned for 2016. However it could be a pivotal year for American wine, if the industry doesn’t begin to innovate as fast as the competition.
Statistics for the US Wine Industry in 2015
- Revenues for US Wine Sales = $38 billion, a 1.3% increase from 2015 (Gord0n, 2016)
- Number of Outlets in the US selling wine = 545,907 (Brager, 2016)
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